[Jio Prime]Mukesh Ambani has a strategy to win India’s telecom wars—free
Mukesh Ambani, India's richest man, pulled all the stops to fly his telecom maize.
On July 21, Ambani has announced that Reliance Jio will supply its 4G-capable phones free-though customers will submit security of a total of 1,500 rupees ($ 23.32) to "totally refundable".
Ambani said at the annual general meeting of Reliance Industries in Mumbai, "... 50 million more than phone users who have gone beyond the digital revolution." "This digital empowerment and wrongdoing must be completed." Jio is going to end this today. "In fact, Reliance Jio also disturbs the Indian smartphone market as well as the telecom companies running for their money.
Launched in September, Reliance Jio has already started free voice calling, as well as the cheapest internet data plan in the world, starting 49(0.76 dollars) per GB. In Jiophone, voice calling will always be "always" free and unlimited information will cost only 153 rupees ($ 2.38) per month, Ambani told.
Its free schemes and recharge options expand the user base of Jio. About 66% customers of Reliance Jio customers are using their services as early as 50% through March as their primary connection. Company claims, India's mobile data usage in pre-Jio era is about 0.2 billion gigabytes per month. After the entry of Reliance Jio, the overall data costs increased by 1.2 billion GB per month, of which 1 billion were consumed by Jio customers. Now the service provider has 125 million subscribers, Ambani said.
But with this 300 million smartphone user in the country, this growth can hit the wall soon-so Jiophone, a 4G-capable feature phone that comes with access to large screens and applications.
Reliance has provided its phones from several vendors including several Chinese companies and New Delhi-based Intak Technologies. "We will launch this 4G feature phone in the fourth quarter, but it will not be sold solely in the market," said Mukesh Ambani, director and business head of Intex Technologies, on July 19th, "We are going to be in touch with Reliance Jio, There is a dialogue with them. "Jio fixes this decision.
Bdnews24.com bdnews24.com bdnews24.com told bdnews24.com that after the announcement of Ambani, the share of the major Indian telecom companies fell in the BSE Airtel's share in India dropped by 3%, Idea Cellular exceeds 12.30 to 5.48%.
Also, there are questions about fine printing of Jiophone Schemes. According to Ambani, users will have to wait for three years until their money is returned. A long time that is time to go without upgrading a phone. And 36 months ago what happened if the device was damaged, broken, or obsolete?
